The choice to adopt sustainable packaging is the path that more and more companies are following, in response to the new needs of consumers, who are increasingly interested in the social and environmental impacts related to the entire life cycle of products.
There are many questions revolving around this issue: we tried to answer the main ones during the webinar we held last April 22 together with Nadia Ragazzo, Art Director with a strong green vocation in life and work.
For the past two years she has been sharing her experience as a creative with the students of the International School of Graphics in Venice, leading the course of Packaging design in a sustainable key.
What is the Webinar about?
Nowadays, packaging is not only limited to its function, but has multiple purposes: it can change consumers' perception of a brand, it can positively influence corporate values and recognition, and it can influence customer experience and purchase motivation.
In this context, companies need to master the methods and processes to create sustainable packaging, thoroughly analyze and learn about the materials available on the market, and adopt solutions that avoid waste and promote recycling.
Above is the full recording of what was said last April 22: if you have any curiosity, concerns or questions, please comment below or email info@alkamsrl.com and we will be happy to answer them!
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