Food Packaging Labels: How to Design Them to Increase Sales

1. Introduction

2. The aim of the webinar

3. The webinar program

4. The speakers

5. Why participate

6. Registration and details

Introduction

Packaging is often the first contact between your product and the consumer. A well-designed label is more than just decorative: it communicates quality, transparency, and value, directly influencing the purchasing decision. To help you make the most of this tool, we've organized a webinar dedicated to food packaging labels , designed for entrepreneurs and packaging, quality, and marketing managers.

The aim of the webinar

The webinar aims to show you how to design effective labels for your product , optimizing the design , choice of materials and organization of information in order to:

• Increase product visibility on shelves,

• Differentiate yourself from your competitors,

• Communicate brand values and quality,

• Responding to the needs of large-scale retail, food & beverage, and cosmetics.

During the online event, you'll see concrete examples and practical tips for turning any label into a marketing and sales tool.

Webinar program

1. Introduction – The label as a brand voice, from large-scale retail trade to food service

• The role of labels in large-scale retail trade: recognisability, reassurance and visual impact.

• Beyond B2C: The Role of Brands and Labels in B2B and Food Service

• The label as a synthesis between branding and function.

2. The most common packaging problems in the food sector

• Regulatory constraints and technical limitations in design.

• Beautiful labels but difficult to read or misaligned with the brand positioning

• Poor differentiation on the shelves.

• Errors due to the lack of dialogue between designer and production.

3. From brand to printed form – Creating labels that speak

• Translating brand identity into visual language.

• Choices of materials, finishes and printing techniques.

• Collaboration between designers and production: organizing an effective and profitable workflow.

  
  

4. Visibility, readability, attractiveness

• Visual hierarchy and reading order.

• Typography and color: a balance between aesthetics and readability.

• Color consistency between media and printing techniques.

• Accessibility by design: Design labels that are inclusive and easily readable for all users, considering contrast, text size, and visual clarity.

5. Case studies and best practices

• Case study: Qualitaly Project and IGF.

6. Q&A

The speakers

• Stefano Clavenna: COO of Alkam,

• Jacopo Mencacci who deals with Branding and art direction at Paperplane

Why should you participate?

Participating in the webinar will allow you to:

• Learn how to optimize labels to increase sales

• Talk to industry experts and receive practical advice

• Keep you updated on the trends and most effective materials for food packaging

• Improve brand perception and customer loyalty

The webinar is designed exclusively for B2B professionals , so all the content will be concrete and immediately applicable in the company.

Registration and details

The webinar is free , but seating is limited. To participate, please register at the following link:

👉 Sign up for the webinar

Date: Wednesday, November 12

Opening hours: 4:00 PM – 5:00 PM (Italian time)

Mode: Online, on the Zoom platform (you will receive the link via email after registering)

Don't miss your chance to learn how to transform your labels into marketing and sales tools with practical tips, real-world examples, and B2B strategies.