The webinars we held in 2025: what can you learn?

Introduction

In 2025, we hosted two webinars that received excellent participation from entrepreneurs, quality managers, packaging managers, and professionals in the food and industrial sectors. Two different events, but united by a common thread: providing concrete tools for making better decisions on sustainability, packaging, and competitiveness.

This article provides a recap of the key content, the most important steps, and—most importantly—what you can learn by watching the full recordings available on YouTube.

Webinar 1 – Sustainability Reporting and ESG Indicators: Obligation or Opportunity?

Speakers: Chiara Delaini and Sara Miglio of Astheria

Duration: approximately 1 hour

Full recording: https://www.youtube.com/watch?v=n4T51MuefQw Article

Why is this an important topic?

Sustainability is now a strategic requirement, no longer just a declared value. With the arrival of the CSRD and the new European guidelines, more and more companies will be required to develop a sustainability report and report their impacts in a transparent, measurable, and verifiable manner.

The webinar answered a fundamental question: “ Is sustainability reporting a regulatory requirement or an opportunity for growth? ”

The answer is clear: both , if used correctly.

Webinar highlights

• What changes with the CSRD and which companies will be involved

• Difference between sustainability reporting and ESG reporting

• How to select the indicators that are truly relevant for your company

• Why transparency and traceability can strengthen market positioning

• How to avoid the risk of greenwashing with verifiable data

• Practical examples of companies that have integrated sustainability into their business model

What you can learn by watching the recording

• How to start a sustainability journey

• How to Collect, Organize, and Report ESG Data

• What concrete benefits does a sustainability report bring at a commercial, internal and reputational level?

• How to prepare your company for upcoming regulations without stress and errors

Webinar 2 – Food Packaging Labels: How to Design Them to Increase Sales

Speaker: Jacopo Mencacci of Paperplane

Duration: 1h 30

Full recording: https://www.youtube.com/watch?v=iLq1jqVrDpQ

Why it was important

In the food and beverage world, packaging is the first point of contact between the consumer and the product. A well-designed label can enhance the perception of quality, differentiate the brand on the shelf, and directly impact sales.

The webinar explored visual strategies, materials, finishes, and best practices for creating effective, conversion-driven labels.

Webinar highlights

• How visual psychology works in food packaging

• Which design choices influence the purchasing decision?

• How to read a label from the average consumer's perspective

• 2024/2025 Trends in Food Packaging

• Which materials and finishes guarantee better performance (PP, PET, special papers)

• Common mistakes to avoid when designing labels

• Real case studies created by Alkam

What you learn by watching the recording

• How to Design an Attention-Grabbing Label in Less Than a Second

• How to combine materials, colors, and finishes to communicate value

• How to improve the readability and clarity of information

• How to Stand Out from Your Competitors Through Design and Visual Storytelling

• How to evaluate the technical performance of materials based on the type of product

The added value: why reviewing webinars is an opportunity even now

If you missed the live events, recordings allow you to:

• quickly update yourself on the most important trends of the moment

• improve your sustainability and packaging skills

• obtain strategic insights to increase competitiveness and sales

• understand how we at Alkam support companies in concrete, not theoretical, paths

• discover real case studies that you can also apply in your reality

The two themes are different, but complementary:

👉 The sustainability report clarifies how to communicate the company's values

👉 Food packaging shows you how to visually transfer them onto the product

Together, they build a clear and consistent language between what you believe and what the consumer perceives.

Conclusions

The events provided concrete tools for making better decisions: more informed, more sustainable, and more market-oriented. Whether you work in sustainability, packaging, or marketing, reviewing the recordings means gaining useful and immediately applicable skills.

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