MeMento is a pioneering reality in the Beverage sector: it is in fact a non-alcoholic distillate.
What apparently sounds like an oxymoron is actually not, because the distillation of aromatic plants-Mediterranean in particular-occurs without the use of alcohol, resulting in a blend intended for blending non-alcoholic products.
The context that led to the conception of the product is that of a forecast by the World Health Organization, which projected a decline in the consumption of alcoholic products in favor of non-alcoholic ones.
There are two main reasons for this: on the one hand, dissuasive government policies toward alcohol consumption; on the other hand, an increasing awareness among consumers, who prefer to opt for healthier and more sustainable food choices.
What is the Webinar about?
The webinar's guest, MeMento founder Eugenio Muraro, saw this as an opportunity to enter a market of alcohol-free products, creating a true alternative to existing products such as sodas, tonic waters and juices.
The goal is not to replace these products, but to give the possibility of composing a drink that offers an experience similar to that of the “classic” alcoholic drink, but in the non-alcoholic world.
The elements that gratify are those surrounding the cocktail: ambience, presentation, garnish, and, of course, taste.
MeMento has made it possible to stimulate the palate and sense of smell without the “disadvantages” of the alcohol component.
How was the idea communicated through the label?
Above you will find the full recording of what transpired during the webinar on October 14, 2022.
The starting point is the idea of communicating the concepts of nature and plants in packaging.
Specifically, the label is made of paper and features five transparent strips that show its inner section and allow you to see through the glass of the bottle, calling to mind a Mediterranean landscape (MeMento really means memory).
From a technical point of view, the result was achieved by combining two different materials to create the final effect of transparency that shows the side of the label being affixed to the back of the bottle.
The technical solutions proposed by our industrial label maker, through the exchange of ideas with MeMento, did not necessarily imply excessive costs and allowed for an excellent result, making use of the company's expertise and experience in label printing.
MeMento, to date, is distributed in 12 countries and the brand is recognized for the uniqueness of the bottle: a key element in communication.
What about sustainability?
Above you will find the full recording of what emerged during the webinar, but we report some key passages.
Zero-kilometer products, in addition to ensuring quality, offer the possibility of maintaining a more sustainable supply chain.
Choosing excellent Italian partners helps support MeMento's idea of continuous improvement.
Among them, our labelmaker has obtained FSC® Certification, which ensures that the material follows a controlled and verified supply chain: the paper comes from responsibly managed forests and the workers who deal with it see their rights fully respected.
The words of MeMento Founder Eugenio Muraro
Well-designed and aesthetically appealing packaging lends itself more to reuse.
MeMento encourages circularity.
In addition to the FSC-certified paper labels, the bottle is made from recyclable glass and the cap from wood.
In this way, the product can be broken down and the bottles reused to give them a second life, creating candles, lamps, abat-jours and room scenters.
The words of Alkam's COO, Stefano Clavenna
The fact that from a good intuition an idea and a product have come to life and are having such success in the market for us is the greatest satisfaction.
The label plays a key role. The comparison between the client company and an industrial label maker like Alkam's was decisive in adding value to the result and to the possibility of presenting the product in the best way.
In conclusion, Eugenio Muraro invited the participants to visit the Alkam labelmaker to also touch the material element and discover all the opportunities that the experience, techniques and skills can put at the disposal of other companies in the Beverage, but also Food and Cosmetics.
Above you will find the full recording of what was said last October 14: if you have any curiosity, doubt or question, comment below or contact us.
We will be happy to answer you!
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