Cosmetic Labels: What Are the Best Materials?

In the dynamic cosmetics market, the label plays a crucial role—not only as the product’s business card but also as a direct communication tool with the consumer. In this context, Alkam stands out as a trusted partner for large companies specializing in cosmetic product manufacturing, such as creams, perfumes, and makeup containers. We offer cutting-edge labeling solutions that are fully compliant with current regulations and tailored to each client’s specific needs. In today’s article, you will explore mandatory labeling requirements, European regulations, the best materials for cosmetic labels, and case studies of projects we have developed in the cosmetics sector.

Index

1. The Importance of Labeling in the Cosmetics Industry

2. What Information Must a Cosmetic Product Label Contain?

3. European Regulations on Cosmetic Labeling

4. The Best Materials for Cosmetic Product Labels

5. Alkam’s Innovative Projects in the Cosmetics Sector

6. Conclusion

   
   

The Importance of Labeling in the Cosmetics Industry

A well-designed label not only provides essential information but also helps strengthen brand identity, communicate company values, and differentiate the product from competitors. In the age of information and transparency, consumers increasingly demand clarity regarding ingredients, usage, and certifications for the products they use daily.

Cosa Deve Contenere l'Etichetta di un Prodotto Cosmetico?

What Information Must a Cosmetic Product Label Contain?

A cosmetic product label serves as a vital informational bridge between the manufacturer and the end consumer. In compliance with Article 19 of Regulation (EC) No. 1223/2009, every label must be carefully compiled to include key details that ensure transparency and safety. These include:

• Manufacturer Identification – The label must clearly display the name or trade name and full address of the responsible person. If multiple addresses are present, the primary one must be highlighted as the reference for the product information file.

• Product Origin – For imported products, the country of origin must be indicated to ensure full traceability.

• Nominal Content – Weight or volume information at the time of packaging is essential, with certain exceptions for small-sized or single-dose products.

• Minimum Durability Date & PAO (Period After Opening) – Specifies how long the product retains its properties and remains safe to use. For products with a shelf life exceeding 30 months, the PAO symbol indicates the time after opening within which the product remains safe for use.

• Special Precautions – Usage instructions and safety precautions, derived from the technical annexes of the regulation, must be clearly stated to ensure safe everyday use of the cosmetic product.

• Batch Number – Essential for product identification, especially for traceability or in case of a product recall.

• Product Function – Must be clearly indicated, unless it is obvious from the product’s presentation.

• Ingredient List – Must follow the INCI (International Nomenclature of Cosmetic Ingredients) standard, listing ingredients in descending order of weight. Potential allergenic substances must be explicitly indicated when exceeding specific concentration thresholds.

When label space is limited, information such as precautionary statements and ingredient lists may be provided on a separate leaflet, with a clear reference on the main label. This ensures that all vital information remains accessible to consumers.

European Regulations on Cosmetic Labeling

The European regulation (EC) No. 1223/2009 establishes detailed and strict guidelines for cosmetic product labeling, emphasizing the need for transparency and consumer safety. This regulation ensures that all relevant information is presented clearly and permanently, aiming to protect consumers from misleading claims while safeguarding their health and safety.

The regulation requires that ingredients be listed using the INCI (International Nomenclature of Cosmetic Ingredients), allowing both consumers and professionals to easily identify them. Additionally, any claims related to cosmetic products must be supported by concrete evidence, preventing misleading statements that could falsely attribute non-existent properties or functions to a product.

This commitment to clarity and honesty in labeling highlights the importance of consumer trust in the cosmetic industry. By ensuring that every product provides accurate and complete information, Regulation (EC) No. 1223/2009 plays a crucial role in maintaining high standards of quality and safety throughout the European cosmetics sector.

If you want to explore more about cosmetic labeling regulations, click here to read the full article.

Cosmetic Labels: The Most Suitable Materials

When selecting materials for cosmetic product labels, it is essential to consider not only aesthetics but also functionality, durability, and sustainability. Labels must meet specific requirements, such as resistance to water, oils, solvents, and temperature variations, while maintaining high print quality for effective visual communication.

Below, we explore some of the most suitable materials for cosmetic labels and the reasons they are preferred choices in the industry.

Polypropylene (PP)

Polypropylene is a popular choice for cosmetic labels due to its resistance to water and oils, which are often present in cosmetic formulations. Its smooth surface ensures high-quality printing, making it ideal for detailed images and small text with excellent clarity. Additionally, PP is flexible, easily adapting to containers of various shapes, from flat bottles to flexible tubes.

Polyethylene (PE)

Similar to polypropylene in characteristics and applications, polyethylene offers excellent flexibility, making it suitable for labels on products with irregular or flexible surfaces. PE is particularly valued for its ability to conform to containers that undergo pressure or compression, such as cream or lotion tubes, without compromising the integrity of the label.

Biodegradable and Recyclable Materials

With a growing focus on the environmental impact of the cosmetics industry, the demand for sustainable label materials is increasing. Biodegradable materials, such as FSC-certified paper or materials derived from renewable sources, and recyclable materials provide cosmetic companies with the opportunity to reduce their environmental footprint. These materials not only meet consumer demands for sustainability but also help build a responsible brand image.

Specialized Materials for Specific Needs

For products requiring unique properties, such as extreme resistance to water, essential oils, or alcohol, special materials like polyester (PET) or materials with specific surface treatments can be selected. These materials are designed to maintain label integrity and readability even in harsh conditions, ensuring that the label remains attractive and functional throughout the product's lifespan.

Alkam Case Studies in the Cosmetics Sector

At our labeling facility, we create each project uniquely and customized for every company, as demonstrated by our successful collaborations with well-known brands. Some of these include:

• The Nails Beauty project, where we created elegant and functional labels for a line of nail polishes.

• Our collaboration with Italwax, for which we developed multi-format adhesive labels for bio-waxing products.

• The Ambra Grigia case study, an exemplary example of green packaging, combining aesthetic appeal with sustainability.

Conclusion

Cosmetic product labeling plays a crucial role in a brand's marketing strategy, essential for effective communication with consumers and for compliance with regulations. With its experience and expertise, Alkam stands as the ideal partner for companies seeking high-quality, customized labeling solutions that meet regulatory standards.

Contact us to transform your labels into a true asset for your brand.