The new labels of the "Antichi Granai" wines they are part of a broader project to review the brand identity by the communications agency Bistrot Creativo, who contacted us for the press.
The project, which participates in a graphic contest within the competition Fedrigoni Top Award, wanted to make all the brand's communication, online and offline, more contemporary and effective.
Wine labels
For the labels, the choice was to use natural papers that could "warm" the perception of the dressing and at the same time maintaining a high point of emphasis in the composition, giving modernity.
We opted for Artconvert Tintoretto Crystal Salt paper, enriched by a finish with silk-screen paint in relief on the names of the wines, and characterized by the finish with a "crystal" effect, pleasant to the touch and which is a prelude to tasting a high quality wine.
Fedrigoni Artconvert
The project is an example of use of Fedrigoni Artconvert papers, designed for application in the wine sector with the aim of allowing another creative expressiveness of the labels, maintaining their functionality during use (e.g. water resistant in the ice bucket).
Unlike other label factories that require large print runs, at Alkam we have developed an approach close to small cellars to be able to produce prestigious labels and be followed with the right attention in the pre-press and printing phase.
