Information on the label: what is essential and how to save space

90% of consumers habitually read product labels when purchasing, looking for both specific information and legal information. 

However, marketing needsthe information required by law And selling in different markets(with the consequent need to translate into content) often make labels difficult to read or overcrowded, creating frustration among consumers and impacting sales.

Without mentioning the need to add overlabels, stamps, or other elements to highlight new products or promotions!

On March 17th we speak withMassimo Montersino, Quality and Operations expert, with the intervention ofStefano Clavenna, COO of Alkam. The points addressed:

• When the Law wins over Marketing, when those who write the Laws do not have clear ideas on the subject
• The importance of the relationship with the Quality Offices
• Mandatory elements on the label: the various rules
• Mention of best practices for multilingual labels
• Questions and answers

Do you want to get an idea of how our webinars run? Look👉🏻the recordings of the previous